March 10, 2025
Badges of Belonging: OMG Celebrates Women’s History Month
Équipe de rédaction Touché! 2 mins
  • Leadership and customer experience
Badge of Belonging

The next badge in our Badges of Belonging initiative celebrates Women’s History Month, highlighting the power of collaboration and the strength of women supporting one another. 

This latest badge, Interwoven, is a stunning collaboration with French-Canadian artist Isabelle Feliu, whose work embodies themes of creativity, connection, and empowerment.  

Badge of Belonging
Badge of Belonging

Five figures stand arm in arm around blooming flowers, symbolizing the flourishing of ideas and creativity through shared energy, growing stronger together. - Isabelle Feliu

To bring this vision to life, Isabelle combined both digital and traditional techniques. She began by sketching the illustration on Procreate with her iPad before hand-painting it with acryla gouache on paper. The result is a vibrant and expressive piece that reflects the resilience, unity, and impact of women everywhere. 

As we continue to expand the Badges of Belonging initiative, Interwoven serves as a powerful reminder of the importance of inclusion, representation, and the collective strength of women. Let’s celebrate their achievements, creativity, and contributions, today and every day. 

A Head Start

Touché!’s approach is built on a simple but powerful belief: brands win when they have an advantage over the market. That advantage – A Head Start – is powered by three interconnected pillars: Connection, Clarity and Creativity. Together, these three Cs power the advantage we call A Head Start. For your brand.