In an increasingly complex and non-linear media landscape, where consumer journeys are fragmented across platforms and touchpoints, Touché! has partnered with Atelier La Presse to co-design a suite of Atelier La Presse custom agents that deliver insights along the path from strategy to activation.

“At the heart of this collaboration is true co-creation that brings together the complementary strengths of agency and media to create an industry-first solution that unlocks elevated value for clients.

This partnership also reflects a deliberate choice to work with a leading Canadian media partner. As one of Quebec’s most influential media organizations, La Presse brings a unique, real-time lens into the daily lives, behaviours, and mindsets of its readers. When overlaying Atelier LaPresse’s reader’s insights with Touché!’s robust data spine —anchored in Acxiom Real ID, transactional intelligence, behavioural analytics, and advanced marketing applications—the result is a dynamic, continuously evolving system that transforms fragmented signals into coherent, actionable insight that drives measurable business impact.

‘’At its core, influence is driven by empathy. By  pairing Atelier La Presse’s rich, contextual audience understanding with our advanced data engine, we can move toward dynamic, real-world insights that foster enriched engagement with Quebec consumers and enable our clients to act with unmatched precision and immediacy.’’

This co-development project showcases the innovation, business intelligence and deep human insight that power Atelier La Presse. Together with Touché!, we’re accelerating this initiative – pushing it further, faster – to help advertisers connect with Quebec audiences in more meaningful ways.”

Early applications with clients will include Intact Financial Corporation, Tourism Montreal, and Sports Experts. Ultimately, this partnership gives Touché!’s clients a decisive Head Start with Quebec consumers, creating a powerful, unified intelligence engine where 1+1 delivers exponentially greater value.

These co-developments initiatives are conducted with various local and global partners at Omnicom Media in Canada, and benefit all of our agencies and their clients.