Touché! is proud to announce its appointment as media agency of record (AOR) for Yoplait Liberté Canada, following a competitive review. The mandate encompasses full-funnel media strategy, planning, addressable and non-addressable activation, marketing science, and account management across Canada, including Quebec.

This significant win comes at a transformative moment for Yoplait Liberté, which recently joined the Sodiaal group. As the brand embarks on an ambitious journey to accelerate growth and innovation in the Canadian market, the partnership with Touché! signals a shared commitment to strategic excellence and breakthrough results.

Touché!’s integrated mandate will leverage the agency’s renowned data-driven consumer insights and advanced capabilities, including influencer marketing, media innovation, and sophisticated measurement solutions such as marketing mix modelling. This holistic approach is designed to fuel Yoplait Liberté’s next chapter, driving both brand relevance and measurable business outcomes.

“Partnering with Yoplait Liberté Canada at such a pivotal moment in its evolution is a privilege, and we look forward to supporting this iconic brand as it enters a new phase of transformation and growth,” said Samantha Kelley, CEO, Touché!. “Together, we will harness the power of connection, clarity, and creativity to drive meaningful and lasting impact on its business results.”

The collaboration reflects a strong strategic alignment between the two organizations, built on a foundation of agility, innovation, and a shared vision for the future.

“We need partners who can move at the speed of change and support our growth ambitions,” said Frédérique Delagrave, VP, Growth & Sustainability, Yoplait Liberté Canada. “Touché! stood out for its strategic rigour, creativity, and cutting-edge tools—but above all, for its ability to deliver real business impact.”

As Yoplait Liberté Canada enters this exciting new era, Touché! is honoured to play a central role in shaping the brand’s media strategy and driving its continued success across the Canadian marketplace.